Video Marketing

Video Marketing Savvy for today’s Businesses

If a picture is worth a thousand words, then a video is worth a million. In this light, it’s easy to see why companies spend so much time and money on making videos to attract new customer, boost sales and get their brand exposed. In order for this to be effective, however, businesses must be sure that the platform they’re using provides them with superb content and a reputable place to host their videos. Unfortunately, a lot of companies completely miss their target audience due to a poorly thought-out strategy and a dearth of information relevant to the kinds of people they want to draw in.

YouTube is a classic example of this sort of epic failure. Every minute, users from across the globe upload about 72 minutes of video to the popular site. As a result, businesses who choose to use this platform to display their videos are wasting their time and hard-earned money on a futile endeavor. When your marketing video happens to pop up right by one about how to unlock secret features on a popular video game, it has failed miserably. The target audience is lost and your video has lost all of its credibility.

For any business to be successful, trust from the consumer base is a critical feature. Without enough credibility, potential customers won’t trust your company, which will have devastating effects on your ability to make a profit. With so many different social media options available, you must ensure that you get your message across to the right audience on the correct platform. The prevalence of video in the marketing methods of businesses has grown significantly in recent years, but research shows that many companies are failing to execute the tactic properly and are struggling as a result.

Social Media Examiner released a study this year stating that 69 percent of companies intend to increase the amount of marketing they do on YouTube, but this figure is seven percent lower than it was the previous year. This means that more companies may be looking for other avenues of increasing brand awareness with video sites. Another issue with heavily used sites like YouTube is that the delivery leaves something to be desired. People surfing sites like YouTube tend to get distracted easily, and they aren’t likely to stick around to see your video if it takes forever to load. Unless your video promises to show them something they really want to see, they’ll find something else to entertain themselves with. This sort of problem can cost businesses hundreds or thousands of potential customers.

If a company wants to spread its message as effectively and efficiently as possible, they must provide videos that people can use in all environments. These days, most people aren’t parked in front of a PC at a desk. They’re surfing the Internet on the go with their phones, laptops and tablet computers. Because of this, people want to be able to watch videos on a variety of devices from any location.

The utilization of the 4G network in the United Kingdom will enable people to stream video with little or no buffering time, and they’ll be capable of consuming data at a higher rate. In order to get the most out of the time and money spent on marketing, companies should seek out video platforms that provide excellent delivery and superior quality. It’s a hard time for companies who want to use several channels to increase exposure, but doing the same thing as everyone else is a risky undertaking that could sink your company. The biggest risk to companies who try to use YouTube to market themselves is that they become buried under mountains of videos from other companies all competing for the same thing.